Memory Formation

In ReadwriteWeb:  It has been known for a long time that our memories are a malleable thing.  But have we now been introduced to something very different than just reading a book, watching a play, or even watching TV.  How are the new image based interactions online effecting children in new ways?   Is this more than the supposed popcorn subliminal tests of the 50s?  The aroma engagement of the 90s? Or the neuromarketing of the 2000's?  Is this something we do not yet understand?  Consider what this means for all the children growing up with a tablet in hand ....