" ... Kruythoff was appointed president of Unilever's North American cluster in September 2011. Based in the United States, the job gives him responsibility for what he believes is his company's most important market and the challenges that come with it. "People like to talk about China or India or Brazil," said Kruythoff, a native of the Netherlands, the birthplace of Unilever's foods divisions. "But when you grow up in Europe, you always hear of the American Dream and what that represents.
"This is America, a place where we need to push the boundaries," he added. "The intellectual capital in this country is like no other. The Googles and the Amazons and the Apples, they are all here. So that is where I want to be for my company." ... "
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