Wednesday, April 25, 2012
P&G Pioneers Content Management
In Forbes: A historical piece about how P&G pioneered content management. Essentially the use of stories. " ... The company decided to innovate by telling these women stories through a newly-commercialized technology called radio. Not just any stories, mind you, but compelling episodic tales of families facing strife, drama, joy and pain – often punctuated with multiple plotlines and cliffhanger endings.... "
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