P&G Thanks Moms

Long time colleague Stan Joosten writes:

Digital Friends,

With 100 days to go until the start of the London 2012 Olympic Games we have launched our global P&G Thank You Mom campaign.  It is the biggest campaign in P&G’s nearly 175-year history and will run from now through the end of the Olympic Games.  The campaign recognizes and celebrates the moms behind the athletes by thanking moms for all they do and is founded on the insight that behind every amazing athlete is an even more amazing mom. 

To mark the start of the campaign, today we have globally launched our “Best Job” short film that celebrates the role moms play in raising Olympic athletes and in raising great kids.  To view the film click here. (warning: have tissues ready!)

We are also inviting people to join our P&G Thank You Mom campaign through the Thank You Mom app, which allows people to thank their moms by uploading a personal message, photo or video. Users can also invite friends and family to do the same. To visit the app please click here.

I hope you’ll be as excited as I am about this campaign.  We have several chapters ahead for how the “Thank You, Mom” campaign unfolds and builds towards the London 2012 Olympic Games. Please feel free to share any insights, suggestions or questions.  I would love to hear your feedback.  And of course, please feel free to share with your friends and family – especially all Moms in your lives.....  "