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Monday, April 23, 2012

Transforming the Front End of Innovation

Intriguing webinar case study of work by Kimberly-Clark.   I plan to attend.  The idea of using concept development is something we are using effectively to this day.

" ... Join Cor Bosselaar, Portfolio Leader at Kimberly-Clark, to learn how Kimberly-Clark is enhancing the front end of innovation to enable bigger and better ideas -- that drive bigger and better business results. During this session, Bosselaar will explore how Kimberly-Clark dramatically improved idea and concept development with a central, global collaboration process and tool.... " 

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