Shopping App and Product Discovery

In GigaOM: A key aspect of in store applications.   It drives the potential of pointing out new products to the user.  " ...  in its first survey of performance statistics, it found that 50 percent of its users discovered new products using the Checkpoints app in the fourth quarter last year. InMarket doesn’t have comparative data for previous quarters but the figure shows that brands are able to drive a lot of discovery of products through shopping apps such as Checkpoints ...  "