Google Glasses

Much in the news: Google Glasses.  The not new, but apparently improved idea of putting displays into glasses that are location aware and connected.  As I mentioned before, an idea we worked with a number of times for internal applications, but also with an eye to how it might be used by consumers in the future.  This will produce another challenge to the makers of ads, how will ads be constructed to work best in this new channel?  What will it mean in physical spaces?   Issues of attention, safety?    I think this will ultimately succeed in some form. Get ready