Data Mining Overview

In the Atlantic:   A good, very non-technical overview of data mining.  Lots of people are asking these days.   " ... Big data is everywhere we look these days. Businesses are falling all over themselves to hire 'data scientists,' privacy advocates are concerned about personal data and control, and technologists and entrepreneurs scramble to find new ways to collect, control and monetize data. We know that data is powerful and valuable. But how? ... "