If You Like Will You Buy?

From the Wharton Customer Analytics Initiative:

Intriguing data and behavior analysis opportunity:

IF YOU "LIKE"  WILL YOU BUY? NEW DATA ON SOCIAL MEDIA EXPOSURE AND PURCHASE BEHAVIOR
A WCAI Research Opportunity Sponsored by a Multinational FMCG Company 
May 4, 2012, 12:00 – 1:00 pm EST
 Don't miss out on one of the best multi-channel advertising data sets to be made available to the academic community. Over the past two years, this major multinational Fast Moving Consumer Goods ("FMCG") company has carefully collected data for a specific product category in a Western European Country. Using household scanners, television monitors, and network card data capturing devices, the company has recorded what its panelists have bought, what they've watched on TV, their banner ad exposures, and what's been presented to them on their Facebook news feeds. The company's products can be found in all major grocery chains, and their brands have strong presence across television, online and social channels..... "