/* ---- Google Analytics Code Below */

Saturday, April 07, 2012

Hurdles for Google Glasses

Good piece on what augmented reality experts are saying about Google Glasses. The idea continues to intrigue me and my clients because it could produce a major change in how people buy in context. You can do much of this today using augmented reality Apps on Smartphones, but it is still cumbersome and reveals what you are doing. A system that would make this kind of product and space engagement easier and less obvious, and would get many more people to engage. Our own studies revealed some of these issues with the shopper. Still, I believe this will become common, though it may be a few years to work out the problems.

No comments: