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Saturday, April 07, 2012

Atlas Category Placement Tool

I have mentioned Herb Sorensen's Atlas Category placement simulation tool a number of times.  It has now moved to a  new  location.  More about it here, and more background information.

The Category Placement ToolTM

Can I improve my profits if I move baby food from aisle 6 to aisle 15?
Atlas is the first system that allows retailers and brand managers to instantly calculate the revenue impact of moving categories anywhere in the store...." 

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