Big Y Online Shopping Mall

The Big Y Marketplace debuts.    The idea has been tried a number of times in the past, not to particular success.  Being a single place aggregator for online experiences and linking loyalty rewards.  Will be useful to track.   " ... Big Y Foods Inc. has rolled out the Big Y Marketplace as part of its revamped website.The online shopping mall enables customers to earn discounts on groceries when they shop at other retailers online. The Big Y Marketplace positions the Springfield, Mass.-based company as the first supermarket of its kind to leverage online affiliate advertising programs to reward customers for their loyalty both to Big Y and their preferred online merchants.... "