Recording Brain Waves at the Supermarket

Stephen Sands of Sands Research gives a talk at a recent conference: " ... Dr. Stephen Sands focused his presentation on recording brain waves at the super market and about what happens in the brain when people spot an item of interest, grab it, examine it and then place it in the shopping basket. Using 68 channel full spectrum EEG technologies, they quantify: Overall Engagement, Emotional Valence (left and right asymmetry, inferior frontal gyrus), Cognition, Attention, Visual, Motor, Memory, Recognition.... "