Gamification for Fitness and Wellness

An example of how gamification and social networking can be used for fitness and wellness programs.  " ... A major West Coast health plan has jumped on the social gaming/networking trend in fitness and wellness applications. Blue Shield of California is already offering one such program to its employees and will soon provide two more. The company is also trying to sell its employer customers on the idea that this approach can help engage workers in their own healthcare. Blue Shield launched Wellvolution, a wellness initiative for its own employees, in 2009.... "