Brain and Brand Vibrations

Martin Lindstrom in his latest article writes about phantom cellphone vibrations That have us reaching for our pockets even without any conscious cues. He relates how this work relates to fmri studies he did concerning the influence of cigarette warning images. Our brains are powerful and very malleable instruments. Thus the increasing interest in how our brains really react to marketing messages. And how we ultimately respond to those cues under alternative scripts of behavior. Big sophisticated marketers are all investigating. I will be reviewing colleague Lindstrom's forthcoming book 'BrandWashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy' here soon.