Layar Vision Adding Object Recognition

In Fast Company. QR codes have received lots of positive press recently. But Augmented Reality (AR) has the potential of replacing QR codes by providing information either by using virtual locations, or by interpretation of any object in the physical world. A trial of this called 'Google Googles' is one notable example. Now Layar Vision is also playing in the space. Will AR take over from the QR hype? Will they coexist?