Dunnhumby Acquires BzzAgent

BzzAgent is a company that seeks to get people talk about brands.They are being acquired by loyalty data agent Dunnhumby.  BzzAgent reminds, in name and direction, of a  company called PlanetFeedback, which I was involved with a number of years ago and was eventually folded into Nielsen.  Nice to see that Dunnhumby is modernizing its channels.