Revenue Performance Management

An overview of Revenue Performance Management (RPM), which we were always doing, but saw some traction a few years ago.   It appears to be driven increasingly to being systematized.  Its basics remind me too of Retail Revenue Management (RRM) which relates to store design performance, which many large retailers have dabbled in over the years:   " ... Three tools -- marketing automation, sales effectiveness and analytics -- combine to provide the tools a company needs to implement revenue performance management strategies. RPM is still a relatively new idea, but what it boils down to is simply about using the data that is routinely given off by our business processes as fodder for the analytics engine. Too often that data goes unused ... "