In the HBR Voices: Thoughtful statement. " ...
One of the challenges facing market leaders is that transformational trends are only obvious when it is too late. Transformation typically starts in seemingly disconnected industries, or as innocent offerings targeting completely different customer segments.
To spot transformational trends early, companies need to follow the guidance of Wharton professor George Day and long-time McKinsey & Co. thought leader ... Richard Foster: they need to experience the peripheries of their industry ..... "
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