Qwiki

Took a quick look at the startup iPad app magazine Qwiki. An overview. A simple location based magazine designed for easy consumption on the iPad. Very short articles are read to you with good, but not always great visual support. Pictures tend to be very good, charts and diagrams are less so. Computer generated voice is sometimes distracting. Reminds me of the pared down and simplistic coverage of a USA Today. To their credit includes a link to Wikipedia article on each topic for those that want more. Especially good overview of geographical and travel topics. Celebrity items. Strikes me as a way to randomly explore topics. No advertising at this time. A good experiment in pad magazine format.