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Monday, June 06, 2011

Nielsen and the Ethnic Consumer

Dissecting the Ethnic consumer:   In Convience Store News, a look at data about ethnic shopping behavior.  " .... From what people watch to what they buy, behavior across ethnic groups in the United States is as diverse as the groups themselves, according to a new blog entry by The Nielsen Co.'s Cheryl Pearson-McNeil, senior vice president, community relations and public affairs, and Todd Hale, senior vice president, consumer and shopper insights.... "
The full Nielsen report.

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