I am late to this but see the POPAI Shopper Engagement Study.
" ... Nearly 95% of decisions are made by the subconscious mind. Yet when it comes to understanding how the minds of today’s shoppers are deciding what they like and don’t like or why they buy or don’t buy very little is known. In an effort to unlock the mystery of the shopper’s mind and better understand the power of in-store marketing, POPAI is launching it’s ground breaking Shopper Engagement Study. POPAI’s Shopper Engagement Study, which includes a groundbreaking combination of neuroscience monitoring, eye-tracking, and shopper interviews to determine in-store decision rates and the power of in-store marketing will provide greater insight into shopper behaviors and the power of in-store marketing.... "
Read the full article, I will report on results.
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