Overplayed I think. There will always be interest in fully contextual, physical retail experiences. Not to say that there will not be increasing use of new online, digital and social marketing interactions ...
A Race to Sell Younger Generations on Stores
The next few years could bring a glut of physical groceries as younger, more affluent shoppers choose online shopping, said Dan O'Connor, president and CEO of RetailNet Group, speaking at Food Marketing Institute's Future Connect Conference. He said retailers can create "on-ramps" for such shoppers through efforts including digital marketing and social media integration with the shopping experience ... "
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We agree that stores aren't going away...but if tomorrow's wealthy, urban shoppers shift even 5% of their grocery & consumables spending online, the impact will be material
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