Article from the Harvard Business Review. Very well written and accurate. Only the first, less interesting, part of the article is free online:
" ... How could P&G marry the creativity of Edison’s lab with the speed and reliability of Ford’s factory? The answer its leaders devised, a “new-growth factory,” is still ramping up. But already it has helped the company strengthen both its core businesses and its ability to capture innovative new-growth opportunities. P&G’s efforts to systematize the serendipity that so often sparks new-business creation carry important lessons for leaders faced with shrinking product life cycles and increasing global competition.... "
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