WSJ Piece includes a good example of how the enterprise is using gamification. I have seen similar examples in retail training:
" ... While it's not clear if "Farmville" ever did anything to inspire future farmers, Marriott International Inc. is hoping a hotel-themed online game could be a recruiting tool for the hotel industry. At "My Marriott Hotel," orders stack up at the restaurant. Meanwhile, the manager has to decide how many pieces of shrimp to buy for the shumai. The kitchen runs out of croutons for the Caesar salad and there's not enough money for a new stove .... "
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