Quantitative Scent Test

The launch of a method to better understand reaction to brand scent.  A former area of research and retail innovation application of mine.  Measurement always helps us understand appropriate application of new technologies.   “The power of scent is greatly underestimated. Having a scent that is highly liked is a necessary part of the mix, but scent can play a far greater role as the ‘invisible personality’ of the product. It is the silent communicator.”