/* ---- Google Analytics Code Below */

Thursday, June 30, 2011

Blooms In-Store 3GTV

Another example of in-store TV networks to leverage the location of shoppers to their brand choices.  This area, which we studied in depth, continues to evolve and grow.  Linking this to store sales to do real-time business intelligence about what works and does not.  An experimental sensor network in the store.  They need good analytics.   The full article below has useful details ... " 

CPG brands sign on for Bloom's 3GTV
Brands including Kraft, PepsiCo and Nestle Purina are taking part in the 3GTV in-store network being tested at nine Bloom grocery stores in the Washington, D.C., area. The network features screens with marketing content to drive content to specific brands or areas of the store. MediaPost Communications/Marketing Daily(6/29) ...

No comments: