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Thursday, June 30, 2011

Limits of Big Data

Predictive analytics does not predict exactly, no matter how big the data set is.  It is an extension of statistical modeling in most cases, especially when human behavior of any kind needs to be included.  Nicely put in a ReadWriteWeb piece.  Does not mean that Big Data or Predictive modeling is not useful, just that we cannot put too much confidence in the big data models.  Social science is not physics.

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