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Procter & Gamble partners with Eastman to reduce virgin plastic use By Julia Wray in CosmeticsBusiness
The companies will collaborate to expand infrastructure to boost plastic recycling rates in the US
FMCG giant Procter & Gamble has pledged to use materials made by Eastman’s molecular recycling technologies to reduce its use of virgin plastic from fossil fuels.
P&G will also collaborate with the specialty materials business on advocacy initiatives aimed at reducing the reliance on virgin plastic and enabling a circular economy.
Eastman’s Eastman Renew materials are made via molecular recycling technologies which use waste plastic that would otherwise go to landfill.
"Eliminating waste plastic from our environment is a complex global challenge that requires a comprehensive, collaborative approach across the entire plastics lifecycle," Lee Ellen Drechsler, Procter & Gamble Senior Vice President of R&D, commented.
"P&G is taking a thoughtful approach to addressing the collection, processing, revitalisation and reuse of materials. ... '
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