Tableau Writes, here's the intro:
What do data-driven companies have in common? Research reveals five key trends By Ashley Howard, Tableau
Recent IDC research, sponsored by Tableau, found that 83% of CEOs want a data-driven organization, but only 33% of executives are comfortable questioning business KPIs and metrics1, revealing disparities between what executives “want” and “have.”(1) Nearly all executives say they want their organization to be more data-driven, but discount cultural investments that help bring that change to reality.
As more organizations see and understand their data, and some grow data use at enviable rates, Tableau and IDC felt it was useful to explore behaviors, characteristics, and key trends that set data-leading companies—ones with a strong Data Culture—apart. We conducted a survey of over 1,100 business leaders across 10 countries in technical and non-technical roles, investigating the presence and depth of five trends that drive a successful Data Culture and help shift the position of organizations to become data-leading. ... '
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