Neuromarketing

 We touched on this years ago, as part of a broader cognitive science analysis of marketing,   it seems to have slipped behind the curtain since then.

A relook at the definition, there were a half dozen companies companies pushing it at the time. We tested some scenarios, mostly to test ad results.  It was common at the time to analyze Superbowl ads in context.

What is Neuromarketing?

It's time for an updated definition of "neuromarketing."  By Roger Dooley

Neuromarketing is the application of neuroscience and cognitive science to marketing.

Neuromarketing is the application of neuroscience and cognitive science to marketing. This can include market research that tries to discover customer needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal. 

Neuromarketing can include the evaluation of specific advertising, marketing, packaging, content etc. to more accurately understand how customers react at the non-conscious level. And, it can include applying the knowledge obtained from neuroscience and cognitive science research to make marketing more effective without testing specific ads or other materials.

“Consumer neuroscience” is sometimes used as a synonym for neuromarketing.  ..."