/* ---- Google Analytics Code Below */

Thursday, August 26, 2021

Apple's Next $20 Billion Business

 They have the leverage and direction.   Lots more at the link.

This could be Apple’s next $20 billion business

Published: Aug. 25, 2021 at 11:45 a.m. ET  By Emily Bary  in Marketwatch

An analyst sees Apple rapidly growing its advertising business at a similar trajectory to what Amazon showed a few years back

Apple Inc. could turn advertising into its next $20 billion business as the company ramps up its offerings and clamps down on ad targeting by third parties.

That’s according to estimates from Evercore ISI analyst Amit Daryanani, who pegged Apple’s AAPL, -0.55% advertising business as an “underappreciated” part of the company’s story and one with the potential for big growth over the coming years. The advertising business could reach $20 billion in revenue by 2025, he posits, up from perhaps $2 billion currently.  .... " 

No comments: