Only did a little work with them on the edges of tech, not very impressed, they seemed to be wrestling with what they should do next. Worth a historical read.
In Adage:
How WPP went from shopping cart maker to the world's Largest Advertising Holding Company
By Judann Pollack and Bradley Johnson. Published on April 15, 2018.
Showing posts with label Adage. Show all posts
Showing posts with label Adage. Show all posts
Sunday, April 15, 2018
Thursday, November 16, 2017
Digital Ultimatum
46 Days Left, P&G's Marc Pritchard on the state of his Digital Ultimatum
By Jack Neff. Published on November 15, 2017. in AdAge
Time's almost up for major digital ad sellers to show that they've improved, Procter & Gamble Chief Brand Officer Marc Pritchard said at Ad Age Next on Wednesday. And that includes big-time players such as Amazon. Hear his take as a year-long ultimatum nears the deadline as well as P&G's latest acquisition in this interview with Jack Neff, following their talk onstage. .... "
By Jack Neff. Published on November 15, 2017. in AdAge
Time's almost up for major digital ad sellers to show that they've improved, Procter & Gamble Chief Brand Officer Marc Pritchard said at Ad Age Next on Wednesday. And that includes big-time players such as Amazon. Hear his take as a year-long ultimatum nears the deadline as well as P&G's latest acquisition in this interview with Jack Neff, following their talk onstage. .... "
Wednesday, September 28, 2016
P&G Still Loves Facebook
In Adage:
P&G, GM and Facebook Agree: Big Is Beautiful By Jack Neff.
Facebook has drawn unwanted scrutiny of late over how it counts video viewership and the usefulness of its ad targeting, but a Town Hall panel discussion with executives of two of the biggest advertisers in the world -- Procter & Gamble Co. and General Motors – suggests they still have plenty of love for the social network.
Two things were clear from the session that brought General Motors CEO Mary Barra and P&G Global Brand Officer Marc Pritchard on stage with Facebook Chief Operating Officer Sheryl Sandberg. They now see a platform long touted for its ability to deliver highly personalized messages largely as a mass medium. And gender equality will continue to be fundamental to the messages of all three – with an emphasis even on backing the talk with concrete steps to bolster the place of women in their own ranks and, at least in the case of P&G, at its agencies.
Despite decades of proclamations about the death of mass marketing, such talk was nowhere to be found among the giant social network and giant marketers on stage. Indeed, Ms. Sandberg repeatedly referred to the giant Facebook network's capacity to deliver "a Super Bowl every day." .... '
P&G, GM and Facebook Agree: Big Is Beautiful By Jack Neff.
Facebook has drawn unwanted scrutiny of late over how it counts video viewership and the usefulness of its ad targeting, but a Town Hall panel discussion with executives of two of the biggest advertisers in the world -- Procter & Gamble Co. and General Motors – suggests they still have plenty of love for the social network.
Two things were clear from the session that brought General Motors CEO Mary Barra and P&G Global Brand Officer Marc Pritchard on stage with Facebook Chief Operating Officer Sheryl Sandberg. They now see a platform long touted for its ability to deliver highly personalized messages largely as a mass medium. And gender equality will continue to be fundamental to the messages of all three – with an emphasis even on backing the talk with concrete steps to bolster the place of women in their own ranks and, at least in the case of P&G, at its agencies.
Despite decades of proclamations about the death of mass marketing, such talk was nowhere to be found among the giant social network and giant marketers on stage. Indeed, Ms. Sandberg repeatedly referred to the giant Facebook network's capacity to deliver "a Super Bowl every day." .... '
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