Center Store Resets (Again).

We were old hands at trying to better understand the center store.  It was one thing we worked on in our innovation centers.  So this article struck me.  What tech can be best used to make this work?  Store directories?   With discussion:

Do grocers need to reset the center store?    by Bryan Pearson   in Retailwire: 

Through a special arrangement, what follows is a summary of an article from COLLOQUY, provider of loyalty-marketing publishing, education and research since 1990.

Kellogg, Kraft Heinz, General Mills and other major food brands are seeing their sales slide due to a consumer preference for more natural foods. But the declines are more directly caused by supermarkets.

Many grocers are dedicating more space to healthier options, including wholesome prepared meals, private labels and in-store dining, all of which crowd out national brands in the middle aisle. Few events may accelerate this change as dramatically as Amazon.com’s acquisition of Whole Foods.

Private label foods, which are becoming a staple for more retailers, are penetrating packaged foods in greater numbers and with more natural ingredients, threatening to shoulder out big food brands. ... "