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Thursday, July 06, 2017

Effectiveness of Retail Loyalty Programs

Good piece, and especially discussion on use and effectiveness of retail loyalty programs.

How can retailers make loyalty programs more effective?     by Tom Ryan
According to the 2017 COLLOQUY Loyalty Census Report, growth in memberships in customer loyalty programs slowed to 15 percent during the census period versus 26 percent in 2015.

“The membership growth slowdown signals the U.S. loyalty market is maturing and retailers need to up their game on how to attract and retain members within their loyalty programs,” said Melissa Fruend, LoyaltyOne partner and COLLOQUY Census author, in a statement. .... "

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