Clearly, use the data you already have. All business assumes valid prediction. How good the prediction is, for a given business model. is key.
Drowning in the data lake, companies seek out predictive analytics tools by Mark Albertson
Interview with Arun Murthy: (At the link above)
“One of the best ways to get value out of the data is this notion of predicting what is going to happen in your world, with your customers and with the data you already have,” said Arun Murthy founder and vice president of engineering at Hortonworks Inc.
Murthy visited theCUBE, SiliconANGLE’s mobile live-streaming studio, and answered questions from hosts Lisa Martin (@Luccazara) and George Gilbert (@ggilbert41) during DataWorks Summit in San Jose, California. They discussed how clients who are using Hortonworks are able to meet data management challenges and add value at the same time. .... "
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