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Wednesday, June 14, 2017

Consumer Stories for Digital Marketing

Seems obvious, but the details of how and why in the research may be interesting.  Sign in for complete article access.

The Power of Consumer Stories in Digital Marketing
Research Highlight May 18, 2017   
Renée Richardson Gosline, Jeffrey Lee, and Glen Urban

New research finds that sharing consumers’ positive stories about a brand can be a highly effective online marketing strategy. .... "

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