Google to Stop Reading Your Email for Targeting

Somewhat surprised at this.  Probably the most obvious thing, after search,  that Google does that is the base of much of its considerable revenue.  It has been often criticized.  At the same time so much indicative data has been gathered on us by now, and other behavior, like search is still being tracked to note and maintain our knowledge graphs.   May be no additional value to continue to do it.  Or perhaps Google has discovered it can infer it from its AI?

Google Will Stop Reading Your Email to Target Ads  In Extremetech
One of Google’s most controversial practices over the years has been the automated scanning of email contents. Google used that data to target ads inside Gmail, which it places at the top of the list in your social and promotions tabs. Google now says it will end the practice of targeting ads based on email text, but the decision was not made by the Gmail or advertising teams. It comes from Google’s cloud unit, which is responsible for selling G Suite business subscriptions. ....  " 

Also from Adage.