In Knowledge@Wharton: A considerable look at the question. Both now as omnichannel giants.
Amazon vs. Walmart: Which One Will Prevail?
Recent M&A deals by both Amazon and Walmart have set the two firms on a direct collision course to become the “everything store” in an omnichannel world. ....
In the media hullabaloo following Amazon’s announcement this month that it was buying Whole Foods Market, largely overlooked was the same-day news that Walmart was acquiring menswear e-tailer Bonobos. While Amazon did make a bigger splash with its $13.7 billion foray into organic groceries, Walmart beefed up an e-commerce stable that already includes the acquisitions of digital natives Jet.com, Shoebuy, ModCloth and Moosejaw.
Collectively, these M&A deals have set Amazon, the world’s largest e-commerce company, on a direct collision course with Walmart, the world’s largest retailer, to be the “everything store” in an omni-channel world — where consumers no longer distinguish between shopping online and offline. And it pits two Baby Boomer mavericks, Amazon CEO Jeff Bezos and Whole Foods CEO John Mackey, against Walmart’s e-commerce chief Marc Lore, the Gen X founder of Jet.com. .... "
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