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Thursday, June 29, 2017

Adding Intelligence to Ad Delivery

Interesting that the 'Show' version of Alexa, with a screen,  is attracting advertisers.  Consider that this can add intelligence for the consumer with the delivery of adds.   Images are likely expected. Video in particular.   Here am talking about the process that the consumer might need to use the product.   Food recipes are an obvious example.   DIY products and services as well.   Via specifically designed skills to support the message.   A form of engagement with value exchange.   Others?

Scripps, Time Inc. Among Media Companies Starting Shows on Amazon's New Echo  By Garett Sloane in Adage

Streaming video services are sometimes called "over the top" because they skip over the cable box to reach consumers. Now publishers are going over the counter top with original programs for the new Amazon Echo that comes with a screen.

On Wednesday, Scripps Networks Interactive' Food Network and Time Inc.'s People introduced apps for the device, called the Amazon Echo Show.  .... " 

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