In the NYT times today. It's not just how many numbers you gather, it's making sure you gather the right numbers. All models include and exclude context measures. Which means, that you need to understand the process you are improving. Have I said this before? Untold number of times to analysts and executives. Nice to see it stated, not very succinctly, non technically, in a publication like the NYT. Keep repeating it. It's numbers, analytics and decision process.
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