Correspondent Stefan Conrady of Bayesialab writes about the need for big data to go causal. I have been reading much about the topic recently See the Causation tag below. He writes " ... we are substantially expanding our educational program in 2015, emphasizing the critical importance of causal inference in the world of analytics. Unfortunately, many data scientists remain unconcerned about the critical distinction between statistical and causal inference. There is still little awareness of the requirements for proper causal identification and estimation. ... "
More on this and their educational program.
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