Systems, devices, and people now generate vast streams of data. How do we understand that data in real time?
" ... Remember the blackout during Super Bowl XLVII in February 2013? Nabisco certainly does. The company that makes Oreo cookies made history “winning the super bowl blackout” with its tweet, “You can still dunk in the dark.” That tweet resulted in tens of thousands of likes and retweets in real time—not bad considering that most advertisers pay approximately USD4 million/commercial slot during this event. Visit the Big Data & Analytics Hub to read the blog posting, “Reflections and Predictions for Stream Computing in 2015,” to see what Kimberly Madia, worldwide product marketing manager, InfoSphere Streams, at IBM, has to say about the impact that real-time data can have in today’s world. ... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment