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Wednesday, December 24, 2014

Testable Ideas vs Good Ideas

By Michael Schrage in the HBR.  Good point that is rarely directly first considered in innovation.  How do we test this idea?   " ....the successful innovators I observed spent less time on identifying and developing good ideas and more time testing their hypotheses. In fact, these teams and groups made the testable business hypothesis the center of their innovation effort. ... " 

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