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Monday, December 29, 2014

CPG and Social Media

In Mediapost: 

" ... Good or bad, the social efforts of CPG brands tend to inspire the strongest consumer responses, according to Kate Dunham, a content marketing specialist.

“More than any other industry we’ve investigated, CPG brands elicit the most emotion on social due to funny and motivational campaigns and well… smell,” Dunham explains in a new blog post.

In the CPG category, Cottonelle and Avon also hit it out of the park — with positive social sentiment rankings of 52% and 50%, during the holiday season. Big losers included Clorox (with a negative social sentiment ranking of 21%); Pine Sol (with a negative ranking of 16%); and Vaseline (with a negative ranking of 11%). ... "

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