In Retailwire: Amazon competing with major CPG. Amazon has the consumer data to compete with Pampers. Amazon has sold P&G products directly for years. This will be interesting to follow. " ... Amazon has launched Amazon Elements, a new line of private label diapers and baby wipes offered exclusively to Amazon Prime members. The launch has been rumored for over a year based on job postings. ... " Includes a video which points to Amazon's extensive use of consumer research on the use of diapers and also emphasizes their on time delivery reputation. A well done, convincing ad.
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