Hershey Wants to Share Big Data

In Fortune:   " ... Hershey turns Kisses and Hugs into hard data ...   Hershey and its peers see data analysis from Palantir as an industrywide golden ticket.... But that’s not enough.   A fledgling consortium of consumer packaged-goods companies led by Hershey wants to integrate its members’ individual data sets and analyze them with the hope that, collectively, the data can help all the companies better understand purchasing trends and come up with more cost-efficient global distribution models. As in the cybersecurity industry, it’s a rising-tide-lifts-all-boats mentality for companies that first want to be in the business of knowledge. ...  "