Was unaware of this classification. Here a working paper on a choice model for this approach. " ... There is growing interest in the economics of multi-sided platforms (MSPs), which-like eBay, Uber, and Xbox-get two or more sides on board and enable interactions between them. In this article the authors study firms' strategic positioning decisions between a multi-sided platform (MSP) mode and three alternative modes. The main focus is on the choice between operating in MSP mode and operating in vertically integrated (VI) mode. ... "
Lots of interesting currently operating examples are covered in the full paper linked to.
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