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Wednesday, December 31, 2014

Supermarkets, Customers and Big Data

In Information Week:  Looking at how well companies understand their customers.
" ... It's no coincidence that supermarkets and banks, which have not just the technology but the expertise to utilize their databases effectively, scored the highest when customers were asked how well these companies know them.

In poorly rated sectors, too many companies fail to access customer data, even when the technology to do so is available, and don't make good use of the information they do have. In many cases, that's because they rely too much on technology. In a data-led, digitally connected world, companies that lack the expertise to efficiently reach customers either need to get the right people or outsource this function. ... " 

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