In Forbes: This relates to the set of sample Apps written to address specific enterprise tasks.
" ... This partnership has the potential to both energize the software that IBM sells to its customers and the sales of Apple iPads that run the apps, but also the entire enterprise software market. If the branding takes hold, corporate customers will be asking their software suppliers to “make it like IBM ... ”
What they really will be saying, of course, is “make it like Apple,” but the Cupertino brand has not made inroads in the C-suite like it has in the psyche’s of consumers. Executives and their minions are consumers too, so Apple’s products are well-represented in the enterprise, but not yet well-supported by IT departments. .. "
Via Walter Riker.
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